:root{--ink:#090a0b;--panel:#111315;--panel2:#171a1d;--line:#2a2e31;--bone:#f2efe7;--muted:#9ca3a6;--acid:#c9ff3d;--blue:#8bd9ff;--orange:#ff6b35;--red:#ff5b63;--shadow:0 22px 70px rgba(0,0,0,.34)}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--ink);color:var(--bone);font-family:"Space Grotesk",sans-serif;line-height:1.45}a{color:inherit}button,input{font:inherit}::selection{background:var(--acid);color:var(--ink)}
.shell{width:min(1180px,calc(100% - 40px));margin:auto}.mono,.eyebrow,.tag,.metric small,.rank,.micro,.pill,.table-tools{font-family:"IBM Plex Mono",monospace}.nav{position:sticky;top:0;z-index:20;background:rgba(9,10,11,.9);backdrop-filter:blur(18px);border-bottom:1px solid var(--line)}.nav-inner{min-height:64px;display:flex;align-items:center;justify-content:space-between;gap:22px}.brand{font-weight:800;letter-spacing:-.05em;font-size:22px}.brand i{color:var(--acid);font-style:normal}.nav-links{display:flex;gap:20px}.nav-links a{text-decoration:none;color:var(--muted);font-size:13px}.nav-links a:hover{color:var(--bone)}.stamp{font:11px "IBM Plex Mono",monospace;color:var(--muted);border:1px solid var(--line);padding:7px 9px;border-radius:99px}
.hero{padding:72px 0 38px;border-bottom:1px solid var(--line);position:relative;overflow:hidden}.hero:after{content:"112";position:absolute;right:-22px;bottom:-100px;font-weight:700;font-size:300px;line-height:1;color:transparent;-webkit-text-stroke:1px #24282a;letter-spacing:-.09em;z-index:-1}.eyebrow{font-size:12px;color:var(--acid);text-transform:uppercase;letter-spacing:.1em}.hero h1{font-size:clamp(48px,7.5vw,102px);line-height:.89;letter-spacing:-.07em;margin:18px 0 24px;max-width:1040px}.hero h1 span{color:var(--acid)}.hero-copy{display:grid;grid-template-columns:1.2fr .8fr;gap:60px;align-items:end}.hero-copy p{color:var(--muted);font-size:18px;max-width:720px;margin:0}.hero-facts{display:flex;justify-content:flex-end;gap:10px;flex-wrap:wrap}.tag{font-size:11px;border:1px solid var(--line);border-radius:99px;padding:8px 10px;color:var(--muted)}
.metrics{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid var(--line);border-radius:18px;overflow:hidden;margin:32px auto 18px;background:var(--panel);box-shadow:var(--shadow)}.metric{padding:22px;border-right:1px solid var(--line)}.metric:last-child{border-right:0}.metric small{display:block;color:var(--muted);font-size:10px;text-transform:uppercase;letter-spacing:.08em}.metric strong{display:block;font-size:31px;letter-spacing:-.045em;margin:9px 0 4px}.metric p{margin:0;color:var(--muted);font-size:12px}.metric.acid strong{color:var(--acid)}.metric.danger strong{color:var(--red)}.metric.blue strong{color:var(--blue)}
.reconcile{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:16px;border:1px solid var(--line);border-radius:16px;padding:18px 20px;background:#0d0f10;margin-bottom:54px}.source-stat strong{display:block;font-size:24px}.source-stat span{color:var(--muted);font-size:12px}.source-stat.right{text-align:right}.vs{font:10px "IBM Plex Mono",monospace;border:1px solid var(--line);color:var(--muted);border-radius:50%;width:42px;height:42px;display:grid;place-items:center}.reconcile-note{grid-column:1/-1;border-top:1px solid var(--line);padding-top:13px;color:var(--muted);font-size:12px}
.section{padding:38px 0 68px}.section-rule{border-top:1px solid var(--line)}.section-head{display:grid;grid-template-columns:1fr .72fr;gap:50px;align-items:end;margin-bottom:26px}.section-head h2{font-size:clamp(34px,5vw,62px);line-height:.95;letter-spacing:-.06em;margin:8px 0}.section-head p{color:var(--muted);margin:0}.source-line{font:10px "IBM Plex Mono",monospace;color:var(--muted);margin:10px 0 0}.scope-alert{border-left:3px solid var(--orange);padding:9px 0 9px 15px;color:var(--muted);font-size:13px;margin:18px 0}
.breakdown{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.break-card{background:var(--panel);border:1px solid var(--line);border-radius:18px;padding:22px;min-height:190px;display:flex;flex-direction:column}.break-card strong{font-size:38px;letter-spacing:-.05em;margin:20px 0 4px}.break-card span{color:var(--muted);font-size:12px}.break-card.video{border-color:#425a66}.break-card.video strong{color:var(--blue)}.break-card.product strong{color:var(--acid)}.break-card.live strong{color:var(--orange)}.bar{height:9px;background:#25292b;border-radius:99px;overflow:hidden;margin-top:auto}.bar i{display:block;height:100%;background:currentColor;border-radius:inherit}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:16px}.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.panel{background:var(--panel);border:1px solid var(--line);border-radius:18px;padding:22px}.panel h3{font-size:24px;letter-spacing:-.04em;margin:0 0 6px}.panel-intro{color:var(--muted);font-size:12px;margin:0 0 18px}.panel.organic{border-top:3px solid var(--acid)}.panel.paid{border-top:3px solid var(--blue)}.panel.total{border-top:3px solid var(--bone)}
.rank-list{display:flex;flex-direction:column}.rank-row{display:grid;grid-template-columns:32px 1fr auto;gap:13px;align-items:center;border-top:1px solid var(--line);padding:14px 0}.rank-row:first-child{border-top:0}.pos{font:11px "IBM Plex Mono",monospace;color:var(--muted)}.rank-row b{display:block;font-size:14px}.rank-row small{display:block;color:var(--muted);font-size:11px;margin-top:2px}.rank-row .total{text-align:right}.rank-row .total strong{display:block;font-size:14px;color:var(--acid)}.paid .rank-row .total strong{color:var(--blue)}.total .rank-row .total strong{color:var(--bone)}
.video-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-bottom:18px}.video-card{background:var(--panel);border:1px solid var(--line);border-radius:18px;overflow:hidden;display:flex;flex-direction:column}.video-card .poster{position:relative;aspect-ratio:3/4;background:#222;overflow:hidden}.video-card .poster img{width:100%;height:100%;object-fit:cover;transform:scale(1.03)}.video-card .poster:after{content:"▶";position:absolute;left:14px;bottom:14px;width:38px;height:38px;border-radius:50%;display:grid;place-items:center;background:var(--acid);color:var(--ink);font-size:14px}.video-card .body{padding:16px;display:flex;flex-direction:column;flex:1}.video-card h3{font-size:16px;line-height:1.17;margin:8px 0 12px}.video-card .stats{display:flex;gap:14px;margin-top:auto}.video-card .stats strong{display:block;font-size:24px;color:var(--acid)}.video-card .stats span{font-size:10px;color:var(--muted)}.video-card .cta{margin-top:14px;text-align:center;text-decoration:none;border:1px solid var(--line);border-radius:99px;padding:8px;font:10px "IBM Plex Mono",monospace}
.pill{display:inline-block;border-radius:99px;padding:5px 8px;font-size:9px;text-transform:uppercase;letter-spacing:.05em}.pill.organic{background:#25320e;color:var(--acid)}.pill.paid{background:#162d39;color:var(--blue)}.pill.mixed{background:#392814;color:#ffb072}.pill.unresolved,.pill.unknown{background:#25282a;color:var(--muted)}
.table-tools{display:flex;justify-content:space-between;gap:12px;align-items:center;margin:18px 0}.filters{display:flex;gap:8px}.filter{border:1px solid var(--line);background:transparent;color:var(--muted);border-radius:99px;padding:8px 11px;font-size:11px;cursor:pointer}.filter.active{background:var(--acid);border-color:var(--acid);color:var(--ink)}.search{width:min(340px,100%);background:var(--panel);border:1px solid var(--line);border-radius:99px;color:var(--bone);padding:10px 14px;font-size:12px}.search:focus{outline:2px solid var(--acid);outline-offset:2px}.table-wrap{overflow:auto;border:1px solid var(--line);border-radius:16px;background:var(--panel)}table{border-collapse:collapse;width:100%;min-width:980px}th,td{text-align:left;border-bottom:1px solid var(--line);padding:13px 15px;font-size:12px}th{background:#171a1d;color:var(--muted);font:10px "IBM Plex Mono",monospace;text-transform:uppercase;letter-spacing:.06em}tbody tr:hover{background:#15191a}tbody tr:last-child td{border-bottom:0}.video-name strong{display:block}.video-name span{display:block;color:var(--muted);font-size:11px;max-width:330px}.number{font-family:"IBM Plex Mono",monospace}.positive{color:var(--acid)}.negative{color:var(--red)}.neutral{color:var(--muted)}
.budget-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:14px}.budget-lane{border:1px solid var(--line);background:var(--panel);border-radius:18px;padding:22px;min-height:250px}.budget-lane.primary{border-color:var(--acid);background:#111509}.budget-lane .amount{font-size:43px;letter-spacing:-.06em;margin:18px 0 8px}.budget-lane h3{font-size:21px;margin:0 0 10px}.budget-lane p,.budget-lane li{color:var(--muted);font-size:13px}.budget-lane ul{padding-left:18px}.budget-total{display:flex;justify-content:space-between;gap:28px;align-items:center;margin-top:14px;border:1px solid #53671d;background:#13180a;border-radius:16px;padding:18px 20px}.budget-total strong{font-size:25px;color:var(--acid)}.budget-total span{max-width:650px;color:#dffc8f;font-size:13px}
.action-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:16px}.steps{counter-reset:step}.step{display:grid;grid-template-columns:44px 1fr;gap:14px;border-top:1px solid var(--line);padding:16px 0}.step:first-child{border-top:0}.step:before{counter-increment:step;content:counter(step);font:18px "IBM Plex Mono",monospace;color:var(--acid);border:1px solid var(--line);border-radius:50%;width:36px;height:36px;display:grid;place-items:center}.step b{display:block}.step span{color:var(--muted);font-size:13px}.decision{border:1px solid var(--line);background:var(--panel);border-radius:18px;padding:22px}.decision h3{margin-top:0}.checkpoint{border-top:1px solid var(--line);padding:14px 0}.checkpoint strong{display:block;color:var(--blue)}.checkpoint span{font-size:12px;color:var(--muted)}
.method{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.method div{border-top:1px solid var(--line);padding-top:15px}.method strong{display:block;margin-bottom:7px}.method p{color:var(--muted);font-size:13px;margin:0}.footer{border-top:1px solid var(--line);padding:28px 0 50px;color:var(--muted);font:11px "IBM Plex Mono",monospace;display:flex;justify-content:space-between;gap:20px}
.sku-plan-section{background:linear-gradient(180deg,transparent,#0d100b)}.sku-summary{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-bottom:18px}.sku-summary article{border:1px solid var(--line);background:var(--panel);border-radius:16px;padding:18px}.sku-summary small,.sku-summary span{display:block;color:var(--muted);font:11px "IBM Plex Mono",monospace}.sku-summary strong{display:block;color:var(--acid);font-size:30px;letter-spacing:-.05em;margin:5px 0}.scope-alert.warning{border-color:var(--red);margin-top:22px}.sku-group-head{display:flex;align-items:end;justify-content:space-between;gap:20px;margin:42px 0 14px}.sku-group-head h3{font-size:31px;letter-spacing:-.045em;margin:5px 0 0}.sku-group-head>span{color:var(--muted);font:11px "IBM Plex Mono",monospace}.sku-group-head.new .eyebrow{color:var(--blue)}.sku-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}.sku-card{background:var(--panel);border:1px solid var(--line);border-top:3px solid var(--acid);border-radius:19px;padding:22px;display:flex;flex-direction:column}.sku-card.challenger{border-top-color:var(--blue)}.sku-card-top{display:flex;justify-content:space-between;gap:20px;align-items:flex-start}.sku-card-top .rank{margin-top:10px}.sku-envelope{text-align:right}.sku-envelope small{display:block;color:var(--muted);font:9px "IBM Plex Mono",monospace;text-transform:uppercase}.sku-envelope strong{display:block;color:var(--acid);font:17px "IBM Plex Mono",monospace;letter-spacing:-.02em;margin-top:5px}.sku-envelope span{display:block;color:var(--muted);font:9px "IBM Plex Mono",monospace;margin-top:4px}.challenger .sku-envelope strong{color:var(--blue)}.sku-card>h3{font-size:25px;line-height:1.05;letter-spacing:-.045em;margin:18px 0 7px}.sku-reason{color:var(--muted);font-size:13px;min-height:38px;margin:0 0 17px}.sku-kpis{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--line);border-radius:13px;overflow:hidden}.sku-kpis div{padding:11px;border-right:1px solid var(--line)}.sku-kpis div:last-child{border-right:0}.sku-kpis small{display:block;color:var(--muted);font:9px "IBM Plex Mono",monospace;text-transform:uppercase}.sku-kpis strong{font-size:16px}.sku-paid-history{display:grid;grid-template-columns:1fr auto;gap:3px 14px;border-left:2px solid var(--orange);padding:8px 0 8px 12px;margin-top:12px}.sku-paid-history span{color:var(--muted);font-size:11px}.sku-paid-history strong{color:var(--orange);font-size:14px}.sku-paid-history small{grid-column:1/-1;color:var(--muted);font:10px "IBM Plex Mono",monospace}.sku-videos-head{display:flex;justify-content:space-between;align-items:center;border-top:1px solid var(--line);margin-top:17px;padding:16px 0 8px}.sku-videos-head strong{font-size:13px}.sku-videos-head span{color:var(--muted);font:9px "IBM Plex Mono",monospace}.sku-videos{display:flex;flex-direction:column;gap:7px}.sku-video{display:grid;grid-template-columns:26px 1fr auto;gap:10px;align-items:center;text-decoration:none;background:#0d0f10;border:1px solid #25292b;border-radius:12px;padding:10px}.sku-video:hover{border-color:var(--acid)}.challenger .sku-video:hover{border-color:var(--blue)}.sku-video-index{color:var(--muted);font:10px "IBM Plex Mono",monospace}.sku-video b,.sku-video span,.sku-video small{display:block}.sku-video b{font-size:12px}.sku-video span{color:#d5d6d1;font-size:11px}.sku-video small{color:var(--muted);font-size:9px;margin-top:2px}.sku-video i{font-style:normal;color:var(--acid)}.no-videos{border:1px dashed var(--red);background:#1b1011;border-radius:13px;padding:17px}.no-videos strong{display:block;color:var(--red);font:12px "IBM Plex Mono",monospace}.no-videos span{color:#e8b1b4;font-size:11px}.content-priority{display:grid;grid-template-columns:auto 1fr;gap:10px;margin-top:auto;padding-top:15px}.content-priority b{font:9px "IBM Plex Mono",monospace;color:var(--acid);text-transform:uppercase}.challenger .content-priority b{color:var(--blue)}.content-priority span{color:var(--muted);font-size:11px}
.loading{color:var(--muted);font:12px "IBM Plex Mono",monospace;padding:20px 0}.micro{font-size:10px;color:var(--muted)}:focus-visible{outline:2px solid var(--acid);outline-offset:3px}
@media(max-width:960px){.nav-links{display:none}.hero-copy,.section-head,.action-grid{grid-template-columns:1fr}.hero-facts{justify-content:flex-start}.metrics{grid-template-columns:1fr 1fr}.metric:nth-child(2){border-right:0}.metric:nth-child(-n+2){border-bottom:1px solid var(--line)}.breakdown,.grid-3{grid-template-columns:1fr 1fr}.grid-2,.sku-grid{grid-template-columns:1fr}.video-grid{grid-template-columns:1fr 1fr}.budget-grid{grid-template-columns:1fr 1fr}.budget-lane.primary{grid-column:1/-1}.section-head{gap:12px}.table-tools{align-items:stretch;flex-direction:column}.filters{overflow:auto}.search{width:100%}}
@media(max-width:580px){.shell{width:min(100% - 24px,1180px)}.hero{padding-top:48px}.hero h1{font-size:52px}.hero-copy p{font-size:15px}.metrics,.breakdown,.grid-3,.video-grid,.budget-grid,.sku-summary{grid-template-columns:1fr}.metric,.metric:nth-child(2){border-right:0;border-bottom:1px solid var(--line)}.metric:last-child{border-bottom:0}.reconcile{grid-template-columns:1fr}.source-stat.right{text-align:left}.vs{display:none}.budget-lane.primary{grid-column:auto}.budget-total{align-items:flex-start;flex-direction:column}.budget-total strong{font-size:23px}.sku-group-head{align-items:flex-start;flex-direction:column}.sku-card{padding:16px}.sku-card-top{gap:10px}.sku-envelope strong{font-size:16px}.sku-kpis{grid-template-columns:1fr}.sku-kpis div{border-right:0;border-bottom:1px solid var(--line)}.sku-kpis div:last-child{border-bottom:0}.sku-video{grid-template-columns:22px 1fr}.sku-video i{display:none}.content-priority{grid-template-columns:1fr}.footer{flex-direction:column}.section{padding-bottom:52px}}
